2024 Link-Building Strategies that actually work

In this blog post, I'm going to show you how to build backlinks for SAS companies in 2023-2024. 

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For SAS companies, crafting effective link building strategies is crucial for attracting relevant traffic, establishing authority, and fostering conversions. 

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But it’s important to know …

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In the SEO world … what worked yesterday might not work tomorrow. 

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Search engines, particularly Google, have become more sophisticated in evaluating the quality and relevance of backlinks.

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So in this blog, we'll unravel the most effective link building strategies for SAS businesses in 2023-2024 (No outdated techniques here)/

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Whether you're a SAS business owner, marketer, or SEO professional, these insights will equip you with actionable tactics to elevate your website's SEO performance and drive organic traffic.

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Let’s dive in …

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What is Link Building?

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At its core, link building involves acquiring hyperlinks (backlinks) from other websites to your own. 

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These backlinks serve as virtual votes of confidence for search engines, influencing your website's authority and search engine rankings. (The more high-quality and relevant backlinks your website receives, the more likely it is to rank higher in search engine results pages, also known as SERPs).

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However, not all backlinks are created equal …

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In recent years, search engines have become adept at distinguishing between high-quality backlinks and spammy or manipulative ones.

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Because of this, link building for SAS businesses requires a strategic and holistic approach. Focusing not only on the quantity of backlinks, but also the quality, relevance, and natural acquisition of those links.

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Overall, building a diverse and authoritative backlink profile will help your SAS website establish credibility, increase organic search visibility, and ultimately drive qualified leads.

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Now let’s dive into the strategy …

Proven Link Building Strategies for SAS Businesses:

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1. Guest Posting:

• Reach out to SAS companies in a similar niche.
• Inquire about guest post opportunities.
• Write high-quality guest posts for them.
• Utilize tools like Ahrefs or SEMrush for prospecting.
• Implement campaigns through tools like Pitchbox.

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2. Build Free Tools:

• Create tools relevant to your SAS business.
• Examples: email signature generator, logo maker, templates.
• Tools attract traffic and generate backlinks.

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3. Resource Pages:

• Identify resource pages with broken or expired links.
• Contact website owners and offer valuable content.
• Leverage other companies' traffic and authority.
• Focus on genuine relationships for long-term success.

Monitoring and Measuring Effectiveness

Tracking and analyzing the effectiveness of your link-building efforts are crucial for optimizing strategies. 

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Key metrics and tools include:

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• Backlink Quality and Quantity: Track using Ahrefs, Moz, or Majestic.

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• Referral Traffic: Monitor traffic from acquired backlinks using Google Analytics or similar tools.

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• Keyword Rankings: Track rankings of target keywords relevant to your SAS company.

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• Social Signals: Monitor social media metrics such as shares, likes, and comments.

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• Conversion Metrics: Analyze goal completions, sales, or activations.

Tips for Optimization

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• Double Down on Successful Tactics: Scale strategies generating 

high-quality backlinks, traffic, and conversions.

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• Adjust Underperforming Strategies: Modify or replace strategies that don't yield desired results.

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• Refine Targeting and Outreach: Analyze audience demographics and interests for precise targeting.

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• Improve Content Quality and Relevance: Invest in creating high-quality, comprehensive, and valuable content.

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• Continuous Learning and Adaptation: Stay updated on SEO trends, algorithm changes, and industry best practices.

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Now, it's time to act on these strategies, prioritizing genuine relationships, creating valuable content, and focusing on long-term success. 

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Authenticity and quality are the keys to building a robust and sustainable link-building strategy for your SAS business.

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Also… If you're a B2B SAS founder looking to generate more inbound leads through SEO, you can book a call using the link here: [Link]

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Thank you for reading.

-Hamse